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Journey to Inner Glow - Pond's White Beauty

Karachi, 22nd May 2015 - Pond's held a bloggers event to re-introduce it's White Beauty Cream and Facewash, which incorporates its revolutionary GenWhite technology.  




Rabia Abdullah, Assistant Brand Manager, Pond’s Pakistan, highlighted, “Good skin is not just about fair complexion but also about freshness and the glow. The GenWhite technology is part of our ongoing efforts to contribute towards Pakistani women looking good, feeling good and getting the most out of their lives. 

The event was hosted by Alishba Yousuf, renowned celebrity and former Pond’s Girl, who introduced inspiring stories of individuals who had experienced the Journey to Inner Glow by using Pond’s White Beauty regularly. Alishba also nominated four women to carry forward the Pond’s Legacy of unblocking their Inner Glow. 

Pond's White Beauty Key Messages
•Pond’s White Beauty reduces dark spots and dark circles from your skin
•Pond’s White Beauty uses GenWhite Technology, which goes three layers deep with in your skin to uncover the 1 million pinkish white cells
•As a result Pond’s White Beauty brings out the Inner Glow of your skin


GenWhite Technology
Pond’s has come up with a revolutionary formula called ‘GenWhite’. The Pond’s White Beauty is made of the GenWhite formula which is professionally designed for deep absorption. It smoothly goes inside your skin, reaching the deepest layers and removing the dark spots and dark circles, leaving your skin fresh, clean, and glowing. The Pond's White Beauty uncovers the 1 Million Pinkish White Cells in your skin to bring out your #InnerGlow.
Pond’s White Beauty’s GenWhite formula contains 3 main ingredients:  
1. Fairness Actives, more simply known as Pro-Vitamins to lighten skin, reduce dark spots and improve skin texture
2. Skin Benefit Actives to moisturize and soothe skin. They also prevent oxidization which causes wear and tear. This destruction and disintegration of the skin causes aging and more importantly, skin cells to die. The Allantoin in Pond’s White Beauty acts as an Anti-Oxidant and keeps repairing the skin.
3. Also, Triple Sun-Screens to protect against harmful UV rays (UVA/UVB) of the sun.

My 7 Day Diary - Journey to Inner Glow:
My 7 day diary of using Pond's White Beauty made me understand how a glowing radiant skin can bring out the confidence in you. I don't use fairness creams to lighten my skin, but to reduce dark spots if any. Pond's White Beauty helps in reducing dark spots and protects from UV rays, which were my main concerns. Spotless radiant skin brings out Inner Glow, to make you feel confident to carry your bare skin any where you like.
To me, beauty is not fairness. The real beauty comes within. Outer beauty is all about having good, fresh, glowing and flawless skin if we talk about skin. Fairness is not beauty, it's just a color. What would you do with fairness, if it has spots or uneven tone? Feel confident in your skin, embrace the color & beauty by taking care of your skin, and keeping it flawless, spotless & glowing.

To carry on this legacy to unblock the Inner Glow I would like to nominate:
Maliha Rao of "
Red Alice Rao" 
Marium Fahad of "
Marium Says"

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