15th May, 2015, was when Maybelline New York celebrated it's 100 years in Karachi at Sky Banquet, Ocean Mall. The celebration was defined as Power of Expressions through decades. 10 different unique looks of specific eras were recreated, visualizing how beauty has evolved over the past 100 years.
Few selected bloggers were picked to create looks on, by the creative team of NPro by Nabila. I was representing 1970's - Studio 54 Showdown look.
The fun & exciting day started at N-Pro, where Rajjan (amazing makeup artist) re-created the 1970's era makeup look on me. He was so quick, and knew what he was doing. My hair was not done, since they wanted the same texture which I already have (curly). All they did was added some volume by teasing my crown section, while using some hair mousse to keep my curly hair tamed for the outdoor event. It was a pleasant experience of dolling up at NPro, something I will cherish forever.
|Selfie that I posted on my Instagram, after getting makeup done!|
|Picture taken by Maliha Rao at NPro|
The event was on the 19th floor, decorated beautifully in the theme of blues, with the pictures of 10 eras on the side. The event started with a slide show about Maybelline, different looks of 10 decades, speech, followed by cake cutting ceremony and dinner.
Moazzam Ali Khan, General Manager CPD Division of L'Oreal Pakistan (Parent company of Maybelline) said:
“May 15th marked Maybelline’s 10 decades of non-stop beauty in the World. We are extremely excited to celebrate this milestone in Pakistan via visualization of The Power of Expression, a timeline showcasing how the concept of beauty has changed over the past 10 decades and how the basic concept of beauty remains the same as it was 10 decades back. Through this celebration, we also honor the journey the brand has been through after its creation by its founders Thomas and Williams in 1915”
These looks were complemented by wardrobe from designers Nida Azwer, Saira Shakira and Natasha Kamal. The 10 looks are as follows:
|Anusheh Shahid [1920’s – The Great Gatsby Era]|
|Zoya Mahmood [1930’s – The Daring Art Deco Era]|
|Maliha Rao [1940’s – The Woman at Work]|
|Shireen [1950’s – Rolling Into the Diner]|
|Zarmina [1960’s – The Barbie Room]|
|Myself [1970’s – Studio 54 Showdown]|
|Sana Sultan [1980’s – Culture Club Cool]|
|Nisha Ghomro [1990’s – Making Internet Connection]|
|Anusha Bawany [2000’s – #SocialMedia age]|
|Maliha Aziz [Futuristic]|
Which look did you like? Let me know!
Picture Courtesy: Lotus PR, Maybelline & Moovie Shoovy