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L'Oreal Paris 8th Mall Animation

L'Oreal Paris, yet again held their 8th consecutive interactive Mall Animation in Karachi, at Dolmen Mall Clifton from 15th till 19th May. L'Oreal Paris, the universal beauty brand offered its consumers an opportunity to immerse themselves in a complete Beauty experience of glamor and luxury. 

At the L'Oreal Paris mall animation Saba Ansari, a well known makeup artist created 4 essential Spring/Summer 2014 makeup looks. Consumers were offered free makeovers for all four looks. Not only that, L'Oreal Paris introduced the New Extraordinaire Color Riche lip color (which I am in love with). Review of it will be up soon on my blog.
Saba Ansari creating 4 different looks
Consumers getting FREE makeovers at L'Oreal Paris Mall Animation
At the Mall Animation, L'Oreal Paris also introduced its revolutionary hair care range, at affordable prices. The hair care range is custom made for Pakistani hair and embodies a solution for all hair types.The pillar of the beauty range is Total Repair 5, which repairs 5 signs of the damage. The product I had my eyes on, and obviously I had to buy. With the price point of PKR 195, L'Oreal Paris is now making luxury affordable in Pakistan. It made an entry into my basic hair necessities and was also featured one of the top blog UMAIRICA.
In terms of Skincare, the animation launched L'Oreal Paris latest revolutionary innovation: the Revitalift LaserX3 Night Cream; the 1st anti-aging night cream (another luxurious product by L'Oreal, which I am in love with). Not only that, L'Oreal Paris skin experts, Dr. Khilji and Ujala Zia were present for the complimentary skin consultations. 

On Friday, 16th May; myself along with my fellow bloggers and friends attended the L'Oreal Paris Mall Animation. It was my first ever experience attending the Mall Animation. I must say, it was a fun event through which a lot of people gain knowledge about the product, their hair and skin, know what looks good on their face, and most importantly get discounts. Yes, they were offering 15% promotional discounts on everything. When discounts, who wouldn't love to shop? I did!
Gang of a few beauty bloggers - (Left to Right) - Mariam, Bakhatawer, Ana, Anila and myself
Along with my fellow bloggers - (Left to Right - Mariam Shahjahan, Sorath Majid and Myself)
Aale Mowjee 
It was a great experience meeting the L'Oreal Brand Ambassador, had a very short chat with her. Going through the makeovers; I tell you, the girls were doing a great job. Apart from that, we (bloggers) were given complimentary iced teas and goody bags which had amazing goodies: L'Oreal Paris Laser X3 night cream and L'Oreal Paris Extraordinaire Color Riche Lip color (both I will be reviewing soon).

Did you attend the 8th L'Oreal Paris Mall Animation in Karachi? How was your experience?


Event's PR was very well handled by Lotus PR Pakistan.

For more info on L'Oreal Paris, visit their Facebook page.
Photography Credits: Kashid-ud-Din

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