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Dove: Patches

New Social Experiment Illustrates the Ongoing Conflict Women Have with Recognizing their Beauty.

I would agree with the statment which Dove is trying to prove. Why? Watch the video.

Dove: Patches from Dove Pakistan on Vimeo.

(Karachi, Pakistan), April 9th, 2014: Inside every woman is the power to feel beautiful, confident and radiant, according to a first-of-its-kind social experiment conducted by Dove revealed that an alarming 80% of women feel hesitant to share the way they look, the study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women. The results are documented in the short film Dove: Patches on

The documentary was revealed globally in 58 countries, including Pakistan. At the launch event held at the Verde Bistro Cafe to illustrate the Social Experiment, notable bloggers and influencers were invited among  successful women who encapsulate the terms ‘beauty’ and ‘strength’

Aisha Randhawa, a notable blogger present at the event said after watching the Dove: Patches video, “I really feel beauty is within, one just needs to identify the strengths and focus on the positives of life. Dove: Patches is a brilliant experiment, it makes you realize that beauty really is a state of mind.”

Maha Kazmi, a beautiful and talented singer completely agreed with the message in the Dove: Patches video. She said, “In all fairness, we wear ourselves insides out. As much as we try to conceal what we are inside, others will perceive it. It is absolutely necessary that we truly believe that we are beautiful in order to be beautiful.” 

After attending the event, going through the video and analyzing it what Dove was actually trying to portray, I feel Dove is right - Beauty is definitely a state of mind! One needs to believe in themselves and be thankful for how they are. Not to look at someone superior, but inferior and always believe what you have is beautiful. After the event, I talked to a lot of girls randomly to know what they feel about themselves and that's when I learned there are a lot of ladies who pick little things in them which they don't like, which makes them less confident. Even the beautiful ones. I feel, one should pick the best thing in them and flaunt it to hide other things. #BeautyIs loving own self! The other person will love you only when you love yourself and treat yourself the best.

Watch the Dove: Patches film at and join the conversation at #BeautyIs.


The Digital PR event was managed by Creative Chaos and the on ground activation by Bulls Eye 360.

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