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[Press Release] PFDC L’Oréal Paris Bridal Week in Lahore

Pakistan Fashion Design Council & L’Oréal Paris unveil the Fashion and
Jewellery designers and Team of Stylists for the debut
PFDC L’Oréal Paris Bridal Week this December 2011!

[Lahore, 13 December 2011]: L’Oréal Paris, the world’s leading beauty brand and the pioneering Pakistan Fashion Design Council [PFDC], announce the team of fashion designers, jewellery designers and make-up artists, all of whom will be showcasing bridal trends for 2012 at the PFDC L’Oréal Paris Bridal Week 2011; a platform which will define and present contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends, fusing to create the ‘look’ for the bridal season 2012!

On each day of the four days of PFDC L’Oréal Paris Bridal Week, three designers each will introduce their exclusive bridal collections; indeed setting the trends for bridal fashion for this season. Designers’ showcasing at PFDC L’Oréal Paris Bridal Week include both those traditionally inspired and others more contemporary, including; Ali Xeeshan, Asifa & Nabeel, Emraan Rajput, Fahad Hussayn, Hassan Sheheryar Yasin [HSY], Karma, Maria B, Nida Azwer, Rouge, Sara Rohale Asghar, Sonia Azhar and Umar Sayeed.

Each day of PFDC L’Oréal Paris Bridal Week will be styled by a different team, who will be presenting their i
nterpretation of bridal make-up trends for the season, using L’Oréal Paris products, on their respective da
ys. These four make-up teams will be represented by Ather Shahzad, Depilex, Nabila and Toni&Guy with male model styling by Khawar Riaz for all four days of bridal week. Indeed with the introduction of these diverse creative and make-up gurus, L’Oréal Paris aims to continue and build on its global tradition of associating with and defining the latest make-up trends and innovations. Giving due attention to detail and credit to each aspect of a bridal look, the PFDC L’Oréal Paris Bridal Week, will also be showcasing the work of three jewellery designers in addition to presenting fashion and make up trends. Jewellers Damas, GOLD by Reama Malik and Kiran Fine Jewellery will each be presenting their bridal jewellery collections.

Sehyr Saigol, Chairperson of the Executive Committee of PFDC has said, “Culturally, in any Pakistani wedding, the bride is always the focus, with her outfit and colour palette, make up, jewellery and overall bridal look chosen in keeping with the belief that a bride is to be the most beautiful woman for that special day. Indeed bridal fashion remains the most influential and primary form of fashion and style within Pakistan today. To this end, PFDC in collaboration with L’Oréal Paris, seek to present both contemporary and traditional Pakistani Bridal fashion, jewellery and make-up trends to create the look for this wedding season.  It is heartening to receive the patronage of a global brand of the stature of L’Oréal Paris, and it shows that PFDC is moving in the right direction".

“There is no Fashion without make-up and no style without make up. It is this love affair with fashion and style which has encouraged L’Oréal Paris to partner with the PFDC, to define the Pakistani Bride. With over 100 years of expertise in the realm of Beauty, the L'Oréal Paris portfolio incorporates and addresses all areas of beauty, from top to toe. The brand is recognised and known to lead the way in associating with and defining the latest style trends and innovations, be it on the high street or the couture ramp. This year, L’Oréal Paris in Pakistan is a proud partner with the Pakistan Fashion Design Council to bring to Pakistan, PFDC L’Oréal Paris Bridal Week; a platform which will define and present contemporary and traditional Pakistani Bridal fashion and make-up trends, fusing to create the ‘look’ for the season!” said Managing Director L’Oréal Pakistan, Musharaf Hai on the upcoming PFDC L’Oréal Paris Bridal Week."

Each day at PFDC L’Oréal Paris Bridal Week will host four solo shows featuring three bridal fashion designers and one jewellery designer. Each day will be styled by a different make up team. The Black Carpet for PFDC L’Oréal Paris Bridal Week is sponsored by Damas with show production by Catwalk, event coordination by R-Team, set design by Hamza Tarrar and public relations by Lotus.

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