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Press Release - Capri Deep Cleansing Facewash.

Beauty and Personal Care Brand CAPRI launch - CAPRI DEEP CLEANSING FACEWASH


Capri, Pakistan’s historic beauty and personal care brand is proud to announce the new Capri Deep Cleansing Facewash marking the brand’s entry into skin care. With its technological superiority manifest in the Capri Deep Cleansing Facewash,
the brand brings to Pakistani women a commitment to fresh and purified skin, cleansed of daily oil and grime with clear open pores. Indeed the entry into skin care marks the fourth major innovation by Capri in 2011, followed by the introduction of their new soft packaging for soaps, the launch of four distinct soaps in Pink, Blue, White and Green and their critically acclaimed Capri Moisturising Handwash.


Speaking about the launch of Capri’s latest innovation in skin care, GM - Marketing & Sales, Mubashir Ansari has said,

 Capri Deep Cleansing Facewash is ZIL's entry into skin care, and as a product, we are focusing on the efficacy of delivery and the usage of the best skin care ingredients that consumers look for. As a company, this is just the first step into skin care, and we plan to extend into other segments of skin care in the future, and serve the Pakistani beauty market with care.”

Indeed Capri Deep Cleansing Facewash is the second step in the brand’s series of product line extensions and with this, Capri continues to expand its portfolio making it a complete Pakistani beauty and personal care brand.

   

About Capri:

With a long standing history in the beauty industry with their famous soaps, Capri has been caring for Pakistani women since its inception in 1969. Over the decades, Capri’s name has become synonymous with beauty and care and the brand prides itself for taking the natural routes to beautiful and young skin yet never failing to take advantage of technological innovation wherever it can serve to improve its quality further. Throughout its seasoned history Capri has maintained its commitment to affordability, accessibility and genuine care for the concerns of Pakistani women which is resonant in the Capri tagline “Change your world beautifully!”

This 2011, Capri has taken into its fold two renowned media personalities -  Mehreen Raheal and Ayesha Omar, as their Brand Ambassadors, to share their  inspirational stories with the Capri Women Fraternity. Indeed for Capri, beauty is beyond skin deep – rather, it is manifest in our actions and our stories alike. Where Mehreen with her infectious personality and undeniable achievements has a triumphant life story, newly introduced Brand Ambassador Ayesha Omar too has defied the odds against her to reach success with her courage, hard work and determination. Mehreen Raheal and Ayesha Omar are thus quintessential Capri women and inspirational role models for women to follow. 



Capri Deep Cleansing Facewash will be in stores from 11th October 2011 across Urban Metro Pakistan.

For information, beauty advice and more on the Capri Deep Cleansing Facewash, follow the Capri Facebook Page www.facebook.com/capripakistan

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